From the results of recent research, Facebook set up as social media sites are the most widely used in 126 of the 137 countries which are the subject of research. After knowing this, of course, you have to figure out how to use Facebook as much as possible to achieve your company's goals.
For B2B companies that will naturally focus on lead generation, the results of this study showed an increase in the influence of Facebook on sources of traffic to the website. How B2B marketers using Facebook to improve outcomes leads generationnya? Especially since Facebook changed timelinenya display.
Here are some tips for you to follow.
1. Focus on visual content
The design accentuate the visual timeline so, that course should be followed also by content. Is your marketing team is already producing enough visual content to Facebook on a regular basis? If not, try to reduce the time you spend to make a long article and move on to the infographic. If you have not put any pictures to post to your blog, do it now!
2. Use Facebook according to its function
Many businesses that use Facebook like using Twitter, by automatically publish what they say on Twitter to Facebook. So the message is sent only short messages of 140 characters long. Here they lose the advantage that they can use of Facebook, such as posting pictures and video. Use Facebook to introduce your business by uploading photographs of employees, providing questions for discussion, and invite people to leave a comment. Do not let the efficiency negatively affect your strategy.
3. Add a link to your site in every post
This is the key! If you want to get the attention of your customers, be sure to direct them straight to your site. Also it would be nice if the link takes them to a page that is relevant to Facebook post in question. Make it so that they can easily start a business with you once they are ready.
4.Gunakan features and views from Facebook Apps
Apps is a small box on the right of your page title. It is much more advanced and pleasing to the eye than the tabs, and you even can use this feature to create a miniature keypad icon. That button can direct people to another Facebook page, event registration, or whatever you want. Create and upload interesting pictures to be clicked by visitors page.
5. Play with meme
Business can also be seen live. Next time when you are using Facebook, watch a few memes that many shared or given comments. Then try to create a version of the meme that fits with your business, just make sure the results are still relevant and do not change your brand. Often, use your time to experiment like this can increase traffic.
Notes: Meme is funny pictures shared on the internet
6. Remember about Conversion
Calculating the effectiveness of your Facebook page is very important to analyze whether people pay attention to the content that you post or not, but also do not forget to measure the amount of traffic and those who are interested. How the conversion rate of the traffic coming from Facebook? If it is low, you may not attract the attention of your target market really is.
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